reactions: Reactions to news last month that Amazon's voice-controlled digital assistant Alexa was to begin using NHS website information to answer health queries were many and varied, according to The Guardian. US-based healthcare tech analysts say the deal is just the latest of a series of recent moves that together reveal an audacious, long-term strategy on the part of Amazon. Critics saw it as a sign of creeping privatisation and a data-protection disaster in waiting. From its entry into the lucrative prescription drugs market and development of AI tools to analyse patient records, to Alexa apps that manage diabetes and data-driven experiments on how to cut medical bills, the 900bn global giant's determination to make the digital disruption of healthcare a central part of its future business model is becoming increasingly clear. Amazon has many detractors, but even they concede it has been highly successful in improving customer experiences and cutting costs. Why Amazon is moving into health Few doubt new digital technologies have roles to play in the huge challenges healthcare systems are facing.
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