best-before dates: The agriculture ministry recommends the rolling stockpile method to prepare for natural disasters and suggests keeping a stockpile of at least three days' worth of food and water, according to The Japan Times. Food producers are eager to offer products that can become part of customers' rolling stockpile. These companies are promoting the idea that each household should keep a rolling stockpile as a way of constantly updating disaster food supplies, in which old food stock is regularly replaced with new items while consuming the older food before its best-before dates. ; Keeping a rolling stockpile is said to increase people's awareness of disaster prevention and also has a stress-reducing effect that comes from a sense of security for being well prepared. By having customers regularly purchase their products, these companies hope to build a long-term relationship with them. The set includes the company's mainstay Cup Noodle products as well as a portable gas stove, a gas cartridge, a cooking pot and water. Nissin Food Products Co. sells a stock set for disasters through its website at 14,300.
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