Isn T: Newspaper Clippings and Exchange-Traded Funds

isn t: You bookmarked an article somewhere about the newest rotation to read later, according to Market Watch. But, despite it all, you have a nagging feeling There's got to be an easier way to invest. You've got a pile of newspaper clippings about the strategy of the month. If that sounds like you, it's time to get acquainted with factors. Factor investing isn't new it dates back to the mid 1970s but it's gotten a boost over the past few years from the proliferation of exchange-traded funds. Consider factors the performance qualities of a stock that can be identified and tracked to create an investing strategy that outperforms the broader market. (news.financializer.com). As reported in the news.