challenges face: Against the backdrop of a world undergoing profound changes unseen in a century, Asian countries share mutual interests, are confronted with common challenges and face common tasks, so it is important to promote mutual understanding and mutual trust among regional players, according to Global Times China. With 27 member states and 13 observers, the CICA is a pan-Asian multilateral cooperation mechanism that seeks to promote peace, security and interaction in Asia, so it constitutes a perfect platform for promoting multilateralism in an age when unilateralism is threatening to change and even to destroy the current world order. Xinhua/Sadat The declaration of the fifth summit of the Conference on Interaction and Confidence-Building Measures in Asia CICA entitled Shared Vision for a Secure and More Prosperous CICA Region, explored the possibility of establishing appropriate events for sectors including the media community to expand the scope of people-to-people contact, and the CICA Non-Governmental Forum is just such an event where media outlets from different CICA state members have a wonderful opportunity to share views with each other. Multilateral organizations such as the United Nations and the World Trade Organization are also under threat. It is well known that in today's world, the Western media has more influence than the media in developing Asian countries. There is huge room for Asian media to make its due contribution in promoting multilateralism and opposing trade protectionism.
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