Control: Women and Wealth

control: On the one hand Nearly all women 96% either share in or are in charge of their financial decisions, according to Market Watch. Women control 70%-80% of all consumer purchasing Women are projected to inherit 70% of the coming inter-gender-ational wealth transfer. The data surrounding women and investing tells two starkly different stories. Yet while women earn and manage more wealth than ever before, and are set to inherit and earn even more, they invest 40% less, on average, than men. These are 1. Understanding women investors To better understand women, their relationships with financial advisers, and the degree to which their financial goals were being met, we conducted a study of more than 800 women across the U.S. We identified four distinct segments of women who exhibit different investment needs, challenges, and life circumstances, yet share similar experiences of being misunderstood, neglected and under-educated during the financial advisory process. (news.financializer.com). As reported in the news.