Funding Round: Candy Crush and Index Ventures

funding round: Will Dean, who set up Tough Mudder in 2010, has raised 9m in a funding round led by Project A and Index Ventures, according to The Guardian. Sweet Capital, the venture capital fund launched by the founder of Candy Crush, and Jam Jar Investments, the Innocent Drinks founders' fund, have also backed the project. Electronic Theatre, in which up to six people play digital games by jumping around in a room kitted out with hi-tech equipment including touch-sensitive walls and motion-tracking headsets, is to open up to nine outlets next year in the UK and at least one in the US. The ambition is to open 1,000 units globally in the next five years. Electronic Theatre is the latest venture to join a fast-growing competitive socialising sector. The trend is being fuelled by shopping centres and property developers who want new ideas that can pull in young people or families and fill empty units where hard-pressed retailers are moving out. Indoor crazy golf, escape rooms, bingo, darts, ping pong, shuffleboard and even axe throwing venues have been rapidly springing up across the country in response to demand for Instagrammable fun. (news.financializer.com). As reported in the news.