habitat restoration: Rooted in the protection of iconic species, the 58-year-old non-profit organisation is committed to habitat restoration, promoting sustainable lifestyles and tackling climate change, according to The Guardian. It has banged the drum on the latter for decades, but only now are people are really listening. A well-worn soundbite perhaps, but it cuts through the noise of an already saturated climate agenda and explains why the world's largest conservation charity is broadening its remit. WWF UK's support base grew by 23% last year, a momentum fuelled in part by Extinction Rebellion and the force that is Greta Thunberg. Facebook Twitter Pinterest A giant panda at the Chengdu Research Base in China's Sichuan province. I believe this awareness is something WWF has contributed to but now it is about how we capitalise on the awareness and pressure in terms of what we need to achieve, says Steele, a 50-year-old Macclesfield native.
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