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market share: Still, the sheer scale of Vanguard's footprint may not be as easy to visualize, according to Market Watch. The chart above and the smaller one below come from data in the October fund flow report from research provider Morningstar. Vanguard doesn't command as much of the retirement account marketplace as Fidelity, nor advertise as much as SchwabSCHW, -0.68% but it's well-known and respected among consumers. As Morningstar helpfully pointed out in its executive summary, Vanguard's 25.6% market share is greater than that of its next three biggest competitors combined. Put another way, the 10 biggest asset managers have roughly 13 trillion in assets. That's for both mutual fund and exchange-traded funds. (news.financializer.com). As reported in the news.

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