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italian authorities: The administrative grab was ordered because the name prosecco which is registered as a protected designation of origin PDO was used illegitimately on the packaging according to authorities, according to The Independent. THIS IS TEMP CODE TO RESOLVE TEADS ISSUES ON SAFARAI - ISSUE-387 - START THIS WAS ORIGINALLY IN THE FOOTER EJS FILE THIS IS TEMP CODE TO RESOLVE TEADS ISSUES ON SAFARAI - ISSUE-387 - END Download the new Indpendent Premium app Sharing the full story, not just the headlines Download now Pringles had not received approval from the prosecco consortium to use the protected name. Less than a year later the festive snack drew the ire of the Italian authorities who seized about 250 tubes of the limited-edition Pringles from a supermarket chain in the northern Veneto region, attracting attention in the UK where prosecco is hugely popular. Read more The worst and best of times in food in 2019 Teresa Bellanova, Italy's minister of agriculture, vowed to combat this kind of identity theft . Meanwhile, Luca Zaia, president of the Veneto region one of the two main Prosecco-producing regions in northern Italy took to Facebook to voice his grievances, stating that such acts would no longer be tolerated We need to protect our excellences from fraud, abuse and anything Italian-sounding', as it primarily damages honest producers who promote quality and the territory. The Pringles furore resembles a 2012 case against German discount chain Aldi, which eventually made its way to the EU Court of Justice. Prosecco, champagne and EU law Yet what the Italian authorities may have failed to take into account is how EU law regulates the use of protected geographical names in food and drink products. (news.financializer.com). As reported in the news.