Parent Alphabet: Sundar Pichai and Alphabet

parent alphabet: Sundar Pichai, who runs the search engine, will now also lead the 890 billion Alphabet, replacing Larry Page, according to Global Times China. Page's fellow co-founder Sergey Brin will step back too, according to Tuesday's announcement. Photo VCG The reshuffle of chief executives at Google and its parent Alphabet is something of a solution in search of a problem. But an overriding reason for the change is elusive. The idea was to have various units - from Google to self-driving division Waymo - operate independently. Establishing Alphabet as a holding company in 2015 was a head-scratcher anyway. (news.financializer.com). As reported in the news.