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bottom line: Live Nation Entertainment Inc, according to Market Watch. LYV, 0.15% Chief Executive Michael Rapino told Liberty Media Corp. investors last month that concert tickets are an incredible bargain relative to other entertainment options, and that increasing prices represent a huge opportunity for our bottom line. And you should expect to pay more in the future, even as the average ticket price for the largest tours has already approached 100. The Ticketmaster parent company's president, Joe Berchtold, echoed the sentiment in a recent conversation with Market Watch. Since 1996, the average price for a top-100 tour ticket in North America has climbed more than 250%, according to Pollstar statistics recently cited by Bloomberg News. The average ticket price for the top-100 world-wide tours rose to 96.17 in 2019, according to music-industry trade publication Pollstar, and has increased 23% in the past five years. (news.financializer.com). As reported in the news.