Visa Requirements: Cosmetics Industry and K-Beauty Craze

visa requirements: The domestic industry is also benefitting from an explosion of inbound tourism in recent years ahead of the 2020 Tokyo Olympics due in particular to a relaxing of visa requirements for Chinese tourists who follow the latest Japanese cosmetic fads, according to The Japan Times. Shiseido chief executive Masahiko Uotani said that a focus on the high end of the market and a time-honored attention to detail set them apart from the foreign brands seeking to dominate globally. Japan's cosmetics industry faces huge competition not only from established players such as L'Oreal and Estee Lauder but increasingly also from the K-beauty craze from South Korea. ; Nevertheless, Japan is more than holding its own, with exports nearly quadrupling since 2013 to 546 billion 5 billion according to Finance Ministry figures, and nearly two-thirds of that going to China and Hong Kong. We are focusing on prestige, premium brands. So strategically, we are telling consumers Those brands are from Japan, it's Japanese R&D. And that is becoming a very important competitive value. Consumers in those categories see the value of Japanese culture, said Uotani. (news.financializer.com). As reported in the news.