The deal follows the sale of Verizon Communications Inc.'s media division, the bulk of which is the original U.S. version of the Yahoo web portal, to private equity firm Apollo Global Management Inc. for 5 billion. ; Yahoo Inc. was one of Son's early big investments, who built a 100 million stake in one of the original web startups in the mid-90s, according to The Japan Times. He subsequently formed the joint venture Yahoo Japan Corp., which over the years morphed into tech and e-commerce platform Z Holdings as Yahoo sold off its core assets. But it still has value in Japan, where the once-illustrious marquee just sold for 178.5 billion 1.6 billion . Z Holdings Inc., a unit of Masayoshi Son's Soft Bank Group Corp., agreed to buy the rights to the Yahoo name in Japan to replace an existing licensing agreement. While the Yahoo brand has fallen from favor on the English-language internet, it is a vital part of the Z Holdings portfolio, along with messaging app Line, fashion e-commerce outlet Zozo and mobile payment platform Pay Pay. The Yahoo Japan top page alone brought in almost the same number of users as You Tube. Yahoo brands made up four of the top-10 visited websites in Japan in 2020, according to a survey by Values Inc. (news.financializer.com).
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