iconic brand: The offering priced at 17, above an originally expected range of 14 to 16. ; In a rare move, the New York Stock Exchange suspended its no jeans policy on Thursday to commemorate the event, transforming the floor from suits and ties into a sea of blue denim, according to The Japan Times. More than 120 employees from Levi's global offices, including its CEO, Chip Bergh, outfitted in denim, were on the trading floor. The stock, which is listed under the ticker LEVI, opened for trading on Thursday up 31 percent on very strong demand and recently changed hands at 22.90, up 5.90. On Wednesday, the NYSE even tweeted, Tomorrow we'll be in our 501s. The initial public offering comes as the iconic brand is staging a comeback under Bergh even as it faces increasing competition and a changing retail landscape. The 166-year-old company, which owns the Dockers and Denizen brands, previously went public in 1971, but the namesake founder's descendants, the Haas family, took it private again in 1985.
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