Market Share: Price Deal

market share: Lyft is expected to price the deal next week and it's already oversubscribed, according to the New York Post, according to Market Watch. Lyft has grown its market share to 39% from 22% in the past two years, benefiting from the public relations and operational troubles at Uber, which is also planning to go public this year. That's the view of D.A. Davidson analyst Tom White in a note to clients initiating coverage of the stock with a buy rating and price target of 75, or 10% above the top end of the company's IPO price range of 62 to 68. Uber's former chief executive Travis Kalanick was forced out in 2017 after pressure from investors, following reports of a workplace culture that included widespread sexual harassment and discrimination and the use of special software to deceive regulators. This is good PR, but also good for business 80% of LYFT's New Active Riders in the fourth quarter of 2018 downloaded the LYFT app organically. But Lyft is deftly maximizing the benefits by aggressively differentiating its brand/mission around socially-conscious values and corporate responsibility, White wrote in a note. (news.financializer.com). As reported in the news.