Air Travel: Shaming Klm and Carbon Impact

air travel: Even airlines are joining in the public shaming, according to The Japan Times. KLM Royal Dutch Airlines is encouraging people to fly less, and Deutsche Lufthansa AG's CEO recently declared that cheap fares are economically, ecologically and politically irresponsible. A campaign, marked by hashtags such as stayontheground and flightshame, is pressuring travelers to think twice about the carbon impact of their air travel. Whether connected or not, there's been a surge in European train passenger traffic this summer. ; None of this well-meaning effort will amount to much, however, unless the industry grapples with the environmental impact of its fastest-growing market Asia. Sometime in the next decade, China will surpass the United States as the world's biggest aviation market. Aviation industry estimates suggest that global passenger numbers will double by 2037, led primarily by new middle-class consumers in China, India and Southeast Asia. (news.financializer.com). As reported in the news.