countries regions: More than 250 of the Fortune 500 companies and other leading enterprises are expected to participate in the expo, according to the organizer, according to Global Times China. As China becomes a major buyer in the global marketplace, a more open CIIE with a higher level of exchanges is ready to create more dividends for the world to share. The second CIIE, slated to take place in early November in Shanghai, has attracted more than 3,000 companies from over 150 countries and regions to sign up, surpassing the numbers of the first expo. APPETITE FOR HIGHER-END CONSUMPTION The first CIIE reinforced our confidence in China's business environment policies and enabled us to see the country's continuously growing domestic market demand, which is like conducting large-scale consumer research ourselves, said Fabrice Megarbane, CEO of L'Oreal China. Deals for intended one-year purchases of goods and services worth a total of 57.83 billion US dollars were reached in the first CIIE, held on Nov. 5-10 last year in Shanghai. By displaying the brand-new beauty products and technologies, the company is confident of targeting Chinese appetite more precisely in the second CIIE, according to Megarbane.
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